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2017 DSE：數(shù)字標(biāo)牌網(wǎng)絡(luò)創(chuàng)建五大研討會(huì)

DS-360資訊組　　　

開展：2017-02-08

Digital Signage Expo 2017 to Present

2017數(shù)字標(biāo)牌博覽會(huì)

Five-Part Digital Signage Network Seminars

數(shù)字標(biāo)牌網(wǎng)絡(luò)五大研討會(huì)

（DS-360數(shù)字標(biāo)牌網(wǎng)譯）Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Digital Signage Network Operators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage Network Seminar Program at DSE 2017 March 28-30, 2017.

數(shù)字標(biāo)牌博覽會(huì)（DSE）是世界上最大的國(guó)際貿(mào)易展和教育性研討會(huì)，致力于數(shù)字顯示，交互技術(shù)和數(shù)字通信網(wǎng)絡(luò)，特別為數(shù)字標(biāo)牌網(wǎng)絡(luò)運(yùn)營(yíng)商或任何考慮創(chuàng)建數(shù)字通信網(wǎng)絡(luò)的個(gè)人與團(tuán)隊(duì)設(shè)立了體系化的研討學(xué)習(xí)計(jì)劃，其全新的五大數(shù)字標(biāo)牌網(wǎng)絡(luò)研討會(huì)將在2017年3月28 - 30日的2017年數(shù)字標(biāo)牌博覽會(huì)上隆重舉行。

Tuesday, March 28

3月28日星期二

9 a.m. – 5 p.m. Digital Out-of-Home Strategy Summit

This full-day, eight-part strategy summit will examine the state of the digital out-of-home industry; how digital signage can use its captivating advantages to become the activator of smart cities; the future digital out-of-home trends; global insights; how to approach projects driven by customer experience; how to use analytics to measure and predict outcomes; best practices of omni-channel advertising; and generating revenue with programmatic buying.

上午9點(diǎn)至下午5點(diǎn)：數(shù)字戶外戰(zhàn)略峰會(huì)

本次全天候會(huì)議分八大分議題：討論數(shù)字戶外行業(yè)的現(xiàn)狀；數(shù)字標(biāo)牌如何利用其獨(dú)特而迷人的優(yōu)勢(shì)成為智慧城市的重要推動(dòng)者；未來數(shù)字戶外發(fā)展趨勢(shì)；全球發(fā)展形勢(shì)以及認(rèn)知；如何更好提升客戶體驗(yàn)感；如何通過分析來衡量和預(yù)測(cè)結(jié)果；如何實(shí)現(xiàn)全渠道廣告的最佳宣傳效果；如何實(shí)現(xiàn)通過程序化購(gòu)買產(chǎn)生收入。

Wednesday, March 29

3月29日星期三

8 a.m. Keynote: State of the Digital Out-of-Home Media Industry 2017

This session will provide the knowledge to make smarter business decisions; provide exclusive market insights based on historical, current and projected data, including key growth drivers; and provide a clear and detailed set of digital out-of-home media definitions.

上午8點(diǎn)：主題演講《2017年數(shù)字戶外媒體行業(yè)現(xiàn)狀》

本次演講將對(duì)數(shù)字戶外行業(yè)現(xiàn)狀分析，使決策者能夠更為明智地作出決策；基于歷史，現(xiàn)狀以及預(yù)測(cè)的數(shù)據(jù)（包括主要增長(zhǎng)動(dòng)力）提供獨(dú)家市場(chǎng)洞察，并針對(duì)數(shù)字戶外媒體作出清晰而詳細(xì)的定義。

9 a.m. Demystifying Programmatic Digital Out-of-Home

Clear Channel Outdoor and its key partners will share how they have brought programmatic technology to our-of-home. The focus will be on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today.

上午9點(diǎn)：數(shù)字戶外的程序化技術(shù)

Clear Channel Outdoor和其主要合作伙伴將分享他們?nèi)绾螌⒊绦蚧夹g(shù)引入行業(yè)。重點(diǎn)將放在他們工作背后的方法策略，為當(dāng)前行業(yè)如何彌補(bǔ)傳統(tǒng)媒體和新型媒體之間的差距提出合理的建議以及案例參考，為廣告客戶和代理機(jī)構(gòu)目前的工作方式提供一個(gè)參考。

4 p.m. From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage

This session will focus on how to structure messages to be effective for massive groups, while staying relevant to individuals for deeper experiences; how marketers can effectively measure return on investment for interactive signage campaigns and how those measurements can be compared to media other than our-of-home; and how companies can best manage digital display real estate both as a broadcasting medium and to create meaningful 1-1 viewer experiences.

下午4點(diǎn)：從廣播到一對(duì)一傳播：實(shí)現(xiàn)交互式標(biāo)牌有效參與策略

本課程將重點(diǎn)介紹如何構(gòu)建信息系統(tǒng)，使其對(duì)大規(guī)模團(tuán)體有效，同時(shí)也能保持針對(duì)個(gè)人相關(guān)的更深層次的體驗(yàn)；營(yíng)銷人員如何有效地衡量交互式標(biāo)牌的投資回報(bào)，以及如何將這些指標(biāo)與其他室內(nèi)媒體進(jìn)行比較；企業(yè)如何更好地規(guī)劃數(shù)字顯示產(chǎn)業(yè)，讓其具備廣播媒體宣傳效果的同時(shí)，創(chuàng)造有意義的1對(duì)1的獨(dú)特觀眾體驗(yàn)。

Thursday, March 30

3月30日星期四

9 a.m. How Ad Tech Companies are Helping Agencies and Marketers Buy Digital Out-of-Home Programmatically

This panel will explore how automation, mobile data, and ad serving is evolving to garner new digital revenue for DOOH media operators. Leading DOOH and mobile ad tech companies will share insight on how their technology stacks are transforming to connect digital screen inventory to digital buyers, while digital marketers will share their perspective on the space.

上午9點(diǎn)：廣告技術(shù)公司如何幫助代理商和營(yíng)銷人員實(shí)現(xiàn)數(shù)字戶外產(chǎn)品的程序化購(gòu)買

研討會(huì)將探討自動(dòng)化、移動(dòng)數(shù)據(jù)和廣告投放的發(fā)展策略，為戶外媒體運(yùn)營(yíng)商帶來新的收入。領(lǐng)先的戶外數(shù)字媒體和移動(dòng)廣告技術(shù)公司將分享他們?nèi)绾螌?shí)現(xiàn)技術(shù)轉(zhuǎn)變，為庫(kù)存的數(shù)字屏幕找到合適的買單者，而數(shù)字營(yíng)銷人員將分享他們?cè)谶@方面的看法。

11 a.m Ground Truthing the Newest Technology for Audience Metrics

This presentation makes sense of the latest technological advancements in the audience measurement toolbox, including Wi-Fi, cellular data, beacons, facial recognition and object detection, among others. Attendees will learn what kind of data to expect, when certain technologies should and should not be used and how to ask vendors the right questions.

上午11點(diǎn)：針對(duì)受眾的最新落地技術(shù)成果分享

介紹針對(duì)受眾體驗(yàn)的最新技術(shù)成果，包括Wi-Fi，蜂窩數(shù)據(jù)，信標(biāo)，臉部識(shí)別和對(duì)象檢測(cè)等。與會(huì)者將了解到他們所希望了解的，比如當(dāng)某些技術(shù)不確定是否需要使用時(shí)，如何向供應(yīng)商提出正確的問題。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關(guān)DSE(數(shù)字標(biāo)牌博覽會(huì))的基礎(chǔ)研討會(huì)及2017DSE(數(shù)字標(biāo)牌博覽會(huì))教育研討的注冊(cè)信息由BroadSign International贊助支持并有資格獲得數(shù)字標(biāo)牌博覽會(huì)專家組（DSEG）認(rèn)證更新學(xué)分，可在此網(wǎng)站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標(biāo)注啦：2017 DSE®（數(shù)字標(biāo)牌博覽會(huì)）將在2017年3月28—31日舉行，觀展時(shí)間：3月29—30日，地點(diǎn)：拉斯維加斯州的拉斯維加斯會(huì)議中心。預(yù)留展廳請(qǐng)聯(lián)系Andrea Varrone：（770）817-5905。更多信息，請(qǐng)?jiān)L問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關(guān)注DSE微博（@ DSExpo）或臉譜網(wǎng)（facebook.com / DSExpo）查看有關(guān) 2017數(shù)字標(biāo)牌博覽會(huì)的更新內(nèi)容，或搜索# dse2017。查看全年的新聞和信息，請(qǐng)?jiān)L問數(shù)字標(biāo)牌門戶網(wǎng)站：www.digitalsignageconnection.com。

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About DSE

關(guān)于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限責(zé)任公司開發(fā)的數(shù)字標(biāo)牌博覽會(huì)與數(shù)字內(nèi)容展覽共同協(xié)作，將于2017年3月28—31日在拉斯維加斯會(huì)議中心舉行，3月29日-30日可進(jìn)入展覽大廳觀展。數(shù)字標(biāo)牌博覽會(huì)是世界上最大的和舉辦時(shí)間最長(zhǎng)的研討會(huì)和貿(mào)易展，致力于為客戶，員工，組織展示創(chuàng)新的數(shù)字通信和提供互動(dòng)技術(shù)解決方案。數(shù)字標(biāo)牌博覽會(huì)在2004推出，是數(shù)字標(biāo)牌市場(chǎng)的第一個(gè)項(xiàng)目，已經(jīng)成為在這個(gè)快速發(fā)展的行業(yè)增長(zhǎng)的重要因素。到場(chǎng)的專業(yè)終端用戶代表均來自主要行業(yè)類別的決策者，如零售，餐飲，醫(yī)療保健，教育，酒店和交通行業(yè)，以及其他主要利益相關(guān)者，包括廣告執(zhí)行，品牌營(yíng)銷和系統(tǒng)集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術(shù)和服務(wù)，包括硬件，軟件，網(wǎng)絡(luò)，交付和產(chǎn)品內(nèi)容來自全球各地。數(shù)字標(biāo)牌博覽會(huì)還在世界各地提供了大量多元化的數(shù)字標(biāo)牌和戶外數(shù)碼教育計(jì)劃，超過125的教育工作者和最多樣化的教育機(jī)會(huì)，包括各地現(xiàn)場(chǎng)巡回教育，結(jié)構(gòu)化的8個(gè)課程可保證通過專業(yè)資格認(rèn)證。2017年的計(jì)劃包括12場(chǎng)教育活動(dòng)，40場(chǎng)研討會(huì)，每門課程均包含主題演講，以及針對(duì)相關(guān)產(chǎn)業(yè)的42場(chǎng)圓桌討論會(huì)和28場(chǎng)免費(fèi)展示在劇院上演。